Co-Founder/CEO at 101Media with a mission: Foster belonging, cultivate hyperlocal communities and propel citywide prosperity.

About Me:

Ever since I launched 101Media in 2015, my journey has been about creating meaningful connections and sparking positive change right now in our own backyard. With a genuine belief that that strong communities build vibrant cities, I’ve made it my purpose to empower individuals who are just as passionate about where they live as I am!

About 101Media: 

101Media is your friendly modern media group, seamlessly integrating hyper-local B2C communities with a locally-focused, digitally-driven B2B marketing agency. We are passionate about fostering a genuine sense of belonging and propelling the prosperity of a city, uplifting its vibrant businesses and people.On the B2C front, we’re all about cultivating community through dynamic digital content and live events. It all started in 2015 with Dallasites101, championing community in Dallas, TX, and then expanded to Austin, TX with Austinites101. Today, the brand engages over 600K community-minded individuals across Texas. Individuals with a mindset that goes beyond mere residency and extends to a genuine desire to participate in events and activities, value local connections, and feel a real sense of belonging.The B2B side of our business grew from robust relationships and local street cred earned through the B2C communities. Our knack is offering a locally-focused, digitally-driven approach to marketing. We get what makes your specific market tick and tailor our strategies to match. We’re all about creating online and offline engagement and dedicating 101% to your brand.At our core, we mix community-building, expert marketing, and local magic to create something special. You could call us the OG “Localfluencer,” influencing on a hyper-local level towards citywide prosperity. Behind the scenes, it’s a crew of 25+ full-timers holding it down, with our HQ in the historic State Thomas neighborhood of Dallas, TX. Kara Cecala and Lily KT Smith are the founders and fearless leaders who’ve never lost that original excitement for building and belief in the brand.